[Home](/content/site-root.html)5[Blog](/content/blog/category/blog/index.html)5Behind the Scenes on Black Friday Blog December 1, 2023 # Behind the Scenes on Black Friday It’s been another enormous year for Peak Season sales. The Peoplevox customer base are an incredibly varied collection of brands and retailers, who all approach this time of year in different ways. However, at some point, they will all experience their busiest days and weeks of the year. It’s at this time when their WMS is truly tested, and the work that goes in over the year to optimise processes and get everything as streamlined as possible comes under the microscope. We’re pleased to report – **Black Friday week saw over 2.1 million orders fulfilled through the Descartes Peoplevox platform! That’s over 4 million individual items picked, packed and shipped in the 40 countries Peoplevox is operational in.** We’ve had some amazing feedback so far over the Black Friday Cyber Monday trading window, and seeing the pictures and videos come in over social media has been a great joy to us all. It happens every year, but we still get a huge buzz from seeing our customers perform at their very best, when it matters most. Here are some of the highlights from this Peak Sales Season 2023: How to break your site in 3 easy steps: 1) Invest in a strategic pre-hype… \| Emilio Murphy \| 14 comments How to break your site in 3 easy steps: 1) Invest in a strategic pre-hype campaign and understand not everyone wants to sign up to your list. Have campaigns/creative optimised for both people who do and people who just want to browse. 2) Offer a great discount across your most popular products. Not just the products you want to get rid of (this offer was voted on by our community) 3) Have 70,000 people across app and site waiting for the sale to go live Black Friday is far from over but we’ve already accomplished our biggest Black Friday ever. So many learnings have been taken away from this sale to make next year even bigger 😵💫 [Like](https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7130033097697357825&trk=public_post_embed_embed-like) [Emilio Murphy](https://au.linkedin.com/in/emiliomurphy?trk=public_post_embed_embed-actor) $50m+ Spent On Ads \| Developed Industry Leading Creative Strategy [Open video on LinkedIn](https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7130033097697357825&trk=public_post_embed_embed-inbug) Play Video Video Player is loading. Loaded: 11.03% PlayBack to start Stream Type LIVE Current Time 0:00 / Duration 0:14 1x Playback Rate Show Captions Mute Fullscreen li.protechts.net # li.protechts.net is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension BullyBillows Black Friday is in full swing, and our elite fulfillment… \| Benjamin Billows BullyBillows Black Friday is in full swing, and our elite fulfillment effortlessly handles thousands of orders daily – a stark contrast from last year's fulfilling processes 🤩 Amazing work Chris Koumi keeping our warehouse organised and running like a well oiled machine! [Like](https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7133409872955498496&trk=public_post_embed_embed-like) [Benjamin Billows](https://uk.linkedin.com/in/benjaminbillows?trk=public_post_embed_embed-actor) Co-Founder & Director at BullyBillows. Multi-Award-Winning Entrepreneur. 40 under 40 winner 2025. [Open video on LinkedIn](https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7133409872955498496&trk=public_post_embed_embed-inbug) Play Video Video Player is loading. Loaded: 4.55% PlayBack to start Stream Type LIVE Current Time 0:00 / Duration 0:29 1x Playback Rate Show Captions Mute Fullscreen li.protechts.net # li.protechts.net is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension > TikTok Embed > > \\ > \\ > **beginningboutique** **Beginning Boutique**\\ > \\ > View profile](https://www.tiktok.com/@beginningboutique?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_masking&referer_video_id=7304879213356666130) > > ### Related videos > > [196](https://www.tiktok.com/@beginningboutique/video/7304879213356666130?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_like&referer_video_id=7304879213356666130) [2](https://www.tiktok.com/@beginningboutique/video/7304879213356666130?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_comment_button&referer_video_id=7304879213356666130) [5](https://www.tiktok.com/@beginningboutique/video/7304879213356666130?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_share&referer_video_id=7304879213356666130) > > [Watch more exciting videos on TikTok\\ > \\ > Watch more exciting videos on TikTokWatch more exciting videos on TikTok\\ > \\ > Watch now](https://www.tiktok.com/?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_discover_button) > > [@beginningboutique](https://www.tiktok.com/@beginningboutique?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_name&referer_video_id=7304879213356666130) > > You guys are SELLING OUT some of our styles in our Lucky Friday sale ...See more > > [original sound - Beginning Boutique](https://www.tiktok.com/music/original-sound-7304879244675451649?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_song_name) > > YouguysareSELLINGOUTsomeofourstylesinourLuckyFridaysale ...See more https://www.tiktok.com/@princesspolly/video/7304500660945308929?\_r=1&\_t=8hd5pDjyz6f > TikTok Embed > > \\ > \\ > **pookylights** **Pooky Lighting**\\ > \\ > View profile](https://www.tiktok.com/@pookylights?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_masking&referer_video_id=7279089850467241249) > > ### Related videos > > [505](https://www.tiktok.com/@pookylights/video/7279089850467241249?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_like&referer_video_id=7279089850467241249) [1](https://www.tiktok.com/@pookylights/video/7279089850467241249?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_comment_button&referer_video_id=7279089850467241249) [10](https://www.tiktok.com/@pookylights/video/7279089850467241249?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_share&referer_video_id=7279089850467241249) > > [Watch more exciting videos on TikTok\\ > \\ > Watch more exciting videos on TikTokWatch more exciting videos on TikTok\\ > \\ > Watch now](https://www.tiktok.com/?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_discover_button) > > [@pookylights](https://www.tiktok.com/@pookylights?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_name&referer_video_id=7279089850467241249) > > Happy Friday Pooksters!! As always our Warehouse team are working s ...See more > > [original sound - ro’](https://www.tiktok.com/music/original-sound-7236453505267534618?referer_url=www.peoplevox.com%2Fblog%2Fbehind-the-scenes-on-black-friday%2F&refer=embed&embed_source=121374463%2C121468991%2C121439635%2C121749182%2C121433650%2C121404359%2C121497414%2C122349556%2C122221973%2C122122240%2C121351166%2C121811500%2C121960941%2C122122244%2C122122243%2C122122242%2C121487028%2C121679410%2C122258714%2C121331973%2C120811592%2C120810756%2C121885509%3Bnull%3Bembed_song_name) > > HappyFridayPooksters!!AsalwaysourWarehouseteamareworkings ...See more And finally… there’s only one way to celebrate hitting your week’s targets early: When the BullyBillows team smash Black Friday targets and it’s only… \| Benjamin Billows \| 32 comments When the BullyBillows team smash Black Friday targets and it’s only Thursday! 🥳😂 Mitchel Griffiths Chris Koumi Anthony Koumi [Like](https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7133443659819036672&trk=public_post_embed_embed-like) [Benjamin Billows](https://uk.linkedin.com/in/benjaminbillows?trk=public_post_embed_embed-actor) Co-Founder & Director at BullyBillows. Multi-Award-Winning Entrepreneur. 40 under 40 winner 2025. [Open video on LinkedIn](https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Ffeed%2Fupdate%2Furn%3Ali%3Aactivity%3A7133443659819036672&trk=public_post_embed_embed-inbug) Play Video Video Player is loading. Loaded: 77.21% PlayBack to start Stream Type LIVE Current Time 0:00 / Duration 0:25 1x Playback Rate Show Captions Mute Fullscreen li.protechts.net # li.protechts.net is blocked This page has been blocked by an extension - Try disabling your extensions. ERR\_BLOCKED\_BY\_CLIENT Reload This page has been blocked by an extension [← Previous](/content/blog/8-common-problems-with-the-goods-receipt-process-and-how-to-solve-them/index.html)[Next →](/content/blog/aybl-press-release/index.html) Search Search