Behind the Scenes on Black Friday | Peoplevox

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December 1, 2023

Behind the Scenes on Black Friday

It’s been another enormous year for Peak Season sales. The Peoplevox customer base are an incredibly varied collection of brands and retailers, who all approach this time of year in different ways. However, at some point, they will all experience their busiest days and weeks of the year.

It’s at this time when their WMS is truly tested, and the work that goes in over the year to optimise processes and get everything as streamlined as possible comes under the microscope.

We’re pleased to report – Black Friday week saw over 2.1 million orders fulfilled through the Descartes Peoplevox platform! That’s over 4 million individual items picked, packed and shipped in the 40 countries Peoplevox is operational in.

We’ve had some amazing feedback so far over the Black Friday Cyber Monday trading window, and seeing the pictures and videos come in over social media has been a great joy to us all. It happens every year, but we still get a huge buzz from seeing our customers perform at their very best, when it matters most.

Here are some of the highlights from this Peak Sales Season 2023:

How to break your site in 3 easy steps:

  1. Invest in a strategic pre-hype… | Emilio Murphy | 14 comments

How to break your site in 3 easy steps:

  1. Invest in a strategic pre-hype campaign and understand not everyone wants to sign up to your list. Have campaigns/creative optimised for both people who do and people who just want to browse.

  2. Offer a great discount across your most popular products. Not just the products you want to get rid of (this offer was voted on by our community)

  3. Have 70,000 people across app and site waiting for the sale to go live

Black Friday is far from over but we’ve already accomplished our biggest Black Friday ever. So many learnings have been taken away from this sale to make next year even bigger 😵💫

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Emilio Murphy

$50m+ Spent On Ads | Developed Industry Leading Creative Strategy

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BullyBillows Black Friday is in full swing, and our elite fulfillment… | Benjamin Billows

BullyBillows Black Friday is in full swing, and our elite fulfillment effortlessly handles thousands of orders daily – a stark contrast from last year's fulfilling processes 🤩

Amazing work Chris Koumi keeping our warehouse organised and running like a well oiled machine!

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Benjamin Billows

Co-Founder & Director at BullyBillows. Multi-Award-Winning Entrepreneur. 40 under 40 winner 2025.

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And finally… there’s only one way to celebrate hitting your week’s targets early:

When the BullyBillows team smash Black Friday targets and it’s only… | Benjamin Billows | 32 comments

When the BullyBillows team smash Black Friday targets and it’s only Thursday! 🥳😂

Mitchel Griffiths Chris Koumi Anthony Koumi

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Benjamin Billows

Co-Founder & Director at BullyBillows. Multi-Award-Winning Entrepreneur. 40 under 40 winner 2025.

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