7 brands who have embraced eco friendly packaging

7 Brands Who Have Embraced Eco-Friendly Packaging

Key Takeaways

If you lead an ecommerce brand today, you’re likely asking: how can we make our packaging more sustainable?

As conscious consumerism grows, shoppers are paying closer attention to not just what they buy, but how it’s shipped. They expect eco-friendly packaging, recyclable materials, and brands that live their values throughout the entire supply chain.

If you’re responsible for selecting packaging and fulfillment workflows, you know that change isn’t always easy, especially when you’re growing quickly. But there are ecommerce brands already doing it well.

This guide showcases seven brands that have embraced eco-friendly packaging in creative, scalable ways. We’ve included examples of what they’re using and—critically—where to find comparable sustainable packaging materials across the US, UK, and Australia/New Zealand.

1. Allbirds: embracing post-consumer packaging

Sustainable footwear brand Allbirds adopts a single-box packaging solution. Each shoebox is made up of 90% post-consumer cardboard and is entirely recyclable. The brand has also gone one step further and imposed a carbon tax on themselves to offset the emissions that come from producing their shoes.

Where to buy post-consumer recyclable boxes

2. Boxed Water: Cardboard beverage packaging

Taking innovation to a whole new level, Boxed Water is the only company on this list whose product is its sustainable packaging.

In a market saturated by single-use plastic bottles, Boxed Water stands out from the crowd.

The brand’s water is packaged in a 100% recyclable cardboard box. What’s even more incredible about this product is its incredibly low carbon footprint. Boxed Water can be shipped flat to refilling stations, so fewer trucks are required to transport the product.

Where to buy recyclable cardboard beverage cartons

3. Alima Pure: Soy-based refillable beauty palettes

Natural cosmetics brand Alima Pure uses soy-based refillable palettes and boxes to package its products.

Packaging is made from 100% post-consumer recycled paper and printed using eco-friendly soy-based inks.

Also, because the brand’s products are refillable, they significantly reduce plastic and chemical waste.

Where to buy refillable palettes for cosmetics

4. A Good Company: Stone paper packaging

Eco-friendly brand A Good Company is on a mission to transform mindless consumption into conscious decisions.

At the heart of this is their sustainable packaging. A carbon-negative company, they use stone paper as their packaging material of choice.

Where to buy stone paper packaging

5. PVH: Recyclable, ethically-sourced packaging

Apparel giant, PVH has made it their goal to make a minimum of 75% of their packaging weight with recycled content by 2030.

The company is already making significant progress toward this goal: 83% as of the 2024 corporate responsibility report.

What’s more, PVH became the first apparel retailer to join How2Recycle.

Where to buy recyclable, ethically-sourced packaging

6. Not!ce Hair Co.: Zero-waste packaging for soap and shampoo

With a commitment to plastic-free and cleaning-up other companies’ trash, Not!ce Hair Co. is a beauty brand that eliminates plastic from their packaging process.

Their signature shampoo and conditioner come wrapped in compostable paper, leaving behind virtually no waste.

Where to buy zero-waste, compostable packaging

7. Reformation: Eco-friendly hangers and bio packaging

With sustainability at the center of everything they do, Reformation takes environmentally-conscious packaging to the next level.

They ship products in vegetable bags, which are plastic-free and compostable.

Where to buy recycled paper clothes hangers

Why this matters for your brand

Switching to eco-friendly packaging may seem overwhelming, especially if you’re growing quickly. But it’s one of the most visible and immediate sustainability changes you can make.

Consumers notice. They care. And they reward brands that take meaningful steps to reduce waste and emissions.

Even small changes in materials, labeling, or logistics can have a major impact at scale. If you ship hundreds or thousands of orders per week, more sustainable packaging isn’t just good for the planet. It’s a smarter long-term business decision.

Eco-friendly packaging FAQs

What is eco-friendly packaging?

Eco-friendly packaging refers to materials and practices that reduce environmental harm.

Why does sustainable packaging matter in ecommerce?

Ecommerce generates massive amounts of packaging waste. Choosing sustainable materials helps reduce landfill, lower carbon emissions, and align with consumer expectations around environmental responsibility.

What materials are considered eco-friendly for packaging?

Common eco-friendly materials include post-consumer recycled cardboard, compostable bioplastics, stone paper, soy-based inks, and refillable containers.

How can I start making packaging more sustainable?

Start small: reduce unnecessary materials, switch to recyclable or compostable packaging, add clear labeling, and work with vendors who share your sustainability goals.